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How Omnichannel Brands Take the Lead When E-Commerce Demand Shifts
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"How Omnichannel Brands Take the Lead When E-Commerce Demand Shifts"

As the world locked down, e-Commerce provided millions of people with access to everything from electronics and accessories to essentials like food and medication. And while the mode of shopping may have shifted, consumer expectations didn’t. Brands that didn’t meet them were primed to fail.

Those that succeeded were companies that had already begun the transition into a seamless shopping experience across multiple platforms — the omnichannel approach. Omnichannel brands have flourished in an otherwise challenging year, indicating that the future lies in providing customers with the products they want, wherever and however they want to shop.

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