"Automotive Retail: Expert Insight into the Data-driven Customer Journey"
Never Look Back: The Future of Automotive Retail is Now
The auto industry has evolved. Post pandemic, customer expectations have changed. When it comes to buying a car, reliance on digital for at least the initial part of the car-buying process will remain.
In today’s Auto landscape, seamless, data-driven personalization is only growing more important.
So how are the market leaders of today preparing?
This whitepaper from Reuters and Acxiom explores the shift; detailing insight from experts at the Automotive Retail 2021 Conference into how a data-driven approach to customer experience is key - across traditional, digital and hybrid channels - and why now is the time to prepare, to stay ahead.
Download to explore:
How the pandemic changed... everything in Automotive Retail
Traditional vs digital - what OEMs need to know to succeed with changing customer expectations
The digitization of car buying: How leading brands are preparing, and using data to adapt
How to use data to better target offers and messaging, and transform customer experience
How to meet customer expectations now, and in the future
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