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"Pharma Messaging Effectiveness: Cross-Channel Analysis"
Discover the impact of prescription drug advertising across media channels and resources.
Key findings include:
- Pharma ads served in a healthcare provider’s (HCP) office outperformed all other channels as the most trusted source of health information, regardless of respondents’ age.
- Ads showed in an HCP office earned up to +16% higher level of trust compared to ads on websites/online health portals, which was the second most trusted communication channel.
- Tapping into the doctor’s office places prescription medicine ads in the go-to source for trusted health information (55%), as well as the most suitable (84%) and relevant (61%) environment for patients.
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